The color of 2017: Greenery

Pantone 15-0343 Greenery is the Pantone color of the year 2017. 

The announcement of Pantone’s color of the year is an event which takes place every year in December. Pantone determines its color of the year by looking at design and manufacturing trends. Pantone has just announced the color of the year 2017, Greenery.

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What is the PANTONE color of the year?

A color that symbolizes and expresses the current happenings, while representing attitude and the mood of our global culture.

Greenery

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Greenery is a zesty yellow-green shade that reminds the first days of spring when nature’s greens restore and renew. It is the color of nature which means that if you surround yourself with this color you will become a part of the nature and will feel one with nature. This color is a perfect option for the people who are not outdoorsy and prefer to stay at home.

Leatrice Eiseman

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Leatrice Eiseman, the executive director of the Pantone Color Institute says, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Leatrice Eisemen helps different companies make the most informed decisions about color for their brands or products. She helps the companies to make the best choice of color for the development of the products, brand imaging, interior/exterior design or any other application where color choice is critical to the success of the product.

Fashion 2017 

Greenery has become one of the main colors for different collections.

Gucci Spring/Summer 2017 show 

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The collection of Jean Paul Gaultier

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The collection of Balmain 

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Author: Qnarik Voskanyan

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