“Cash” Me Outside – Literally

If you have an account on almost any type of social media, you will know about 13-year-old Danielle Bregoli who went viral early into January 2017. You will be interested to know that while many college students are studying vigorously day and night to prepare for their successful futures, the girl who became a viral meme is currently making over $30,000 for each public appearance. And for what reason exactly? Simply because she verbally assaulted an audience on public television.


The teenager began trending for her inappropriate behavior when she starred on the TV show Dr. Phil, with her signature phrase “Catch me outside, how bow dat?”. Danielle soon became a trending meme spreading across Instagram and Facebook as the “Cash me ousside” girl. Her initial purpose for appearing on the show was because of her notorious behavior towards her mother, who claimed that her daughter disrespected any form of authority. They had hopes that Dr. Phil – who is known for dealing with such extreme cases – would be able to bring some sense into Danielle, but clearly the opposite happened.

Many people thought the meme died down after February, 2017 since memes have a tendency to be in-the-moment trends. Despite this, recently details appeared about her actual income for participating in meet-and-greets with fans and other events for anywhere from 30,000 to 40,000 dollars per appearance.


Though memes would not exist without people doing or saying outrageous things in public for entertainment, many have begun to re-evaluate the type of exposure these people are getting, and for all the wrong reasons. The meme was effective in causing some laughter on social media, but giving a person this type of money for disrespectfully assaulting people left and right is ridiculous.

Nonetheless, Danielle has many fans who clearly attend these events and think she is on the right path. Is the faith in humanity really lost? Or is it smarter for all of us to drop out of college and rather invest time in becoming a viral meme? In the end it comes down to what you want to be known for in your lifetime. Choose wisely.

-Tatevik Kyurkchyan


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