Alternative Fashion Show took place at Yerevan Mall on April 7.  The young volunteers came to be models for a non standard fashion show.  The motto of the show was “Make a Revolution, Say No to Standards.” The fashion show was organized in an unusual way. There were several posing areas distributed throughout the mall.  The interior designers found creative solutions by mixing trendy and vintage pieces of furniture to decorate those areas. The groups of models were changing the areas time to time and use different creative posses to show their clothes. They were also wearing interesting make ups. The entire event was accompanied by dancy music. DJ Leo, Karina K and Guevo came from Bulgaria to make the event more joyful and interesting. Different media representatives covered the event. Blogs wrote about concept of the show such as “Calling Armenian youth to break the rules and be creative in their daily life.” People watching models also expressed their opinions such as “This is cool”, “Models are friendly” or “This is something new.” There were also people saying “This is just crazy”, “who needs this” etc. The Yerevan Mall was full of mixed emotions.

Armik Israyelyan




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