Korean pop culture known as “K-pop” is a musical sort that has started in South Korea. It is described by a wide assortment of varying media components. Across the global music industry “K-pop” is a buzzword and soft-power concept that encapsulates the astounding success currently enjoyed by Korean cultural contents, regarding both production and export values. Korean pop singer such as G-Dragon, EXO, Girls’ Generation and Big Band attract many fans in Asia, Europe and North America. This research discovers K-pop as the global phenomena in the music industry.
The spread of Korean music and the increasing popularity of its singers are mainly due to the main tree companies that rule the K-pop market: SM, YG and JYP Entertainments.
SM is the most established, also biggest entertainment company in the Korean music scene. Korean idol groups as H.O.T, S.E.S and Shinhwa are first bands produced by SM Entertainment. YG is known for its hip-hop and electronic sounds that are very much spoken to by its present groups: Big Bang and 2NE1. JYPE is the third big record label in the K-pop industry which mostly focuses on how the singers sound. It is founded by Park Jin-young and which has been the home of artists as Park Ji-Yoon and Rain.